Customer Loyalty Strategy

Way of the future: An integrated approach to customer loyalty strategies

Developing a customer loyalty strategy in the modern consumer landscape presents a number of complex challenges for marketers—the marketplace is increasingly competitive, change happens at a blinding pace, and... ...Read more

Loyalty360: PK’s holistic approach to customer health

Recently PK’s Clay Walton-House was invited to speak at the 9th annual Loyalty Expo in Orland Florida. During his session, “Developing a Holistic Measurement Plan for Managing Customer Health,”... ...Read more

Starbucks: Loyalty Innovation Shatters Customer Expectations of Convenience

We continue to hear about the loyalty innovation that Starbucks is making within their already best-in-class loyalty program, My Starbucks Rewards. Just in the past few months they have... ...Read more