Data

Tagging the latest data insights to deliver what matters to you most. ProKarma posts content that connects people, businesses and organizations with intelligence resources for the greatest success.

Healthcare personalization trends

Today’s healthcare patients have access to a greater amount of health information than ever before – and yet still demand more that can be used for their benefit. This... ...Read more

Workshop recap: Getting started with spatial analytics in Alteryx

I recently hosted PK’s workshop Getting Started with Spatial Analytics Using Alteryx. Along with members of my data science team, I took the audience through a geospatial analytics journey... ...Read more

Recovering the manufacturing supply chain

Supply chains across the world are experiencing disruptions due to the rapid spread of COVID-19. Struggling to get their products to market, companies are dealing with shutdowns, stay-at-home policies,... ...Read more

Martech West and the rise of Customer Data Platform

One thing was evident last week at Martech West in San Jose, California: The Customer Data Platform (CDP) is settling in as a foundational element in the marketing technology... ...Read more

Personalization is a data problem

Commerce revolves around personalization data. Customers expect that the brands they know and love, “know” them back. However, you need to collect the right data first—and there is a... ...Read more

Build strong digital experiences with PK and Johns Hopkins

PK, the Experience Engineering firm, recaps items covered in a free webinar on January 23, 2019 (noon-1p.m. Central Time) convened by eHealthcare Strategies and featuring PK and Johns Hopkins. What... ...Read more

Vision 2020 healthcare

Technology and patients on the cusp of the next decade  Over the last year, patient demand for greater personalization and easier access to healthcare has driven a shift across the entire industry. As healthcare costs skyrocket, patients are beginning to... ...Read more

The guide to driving impact with personalization

Personalization has been a topic of conversation among executives, marketers and leading brands for over a decade. In a 2014 study conducted by Adobe, when asked to prioritize one... ...Read more

Customer-centricity 101: Become a data company

For the past 20 years I’ve been a student of digital business and marketing. I’ve very purposely spent my career focused on digital transformation from as many different perspectives... ...Read more

Personalization strategy framework: Measure your business value

The case for personalization couldn’t be stronger, but many companies still struggle to find the path to their customers’ hearts. Forrester Research reports that more than two-thirds of brands today... ...Read more