Data

Tagging the latest data insights to deliver what matters to you most. ProKarma posts content that connects people, businesses and organizations with intelligence resources for the greatest success.

Martech West and the rise of Customer Data Platform

One thing was evident last week at Martech West in San Jose, California: The Customer Data Platform (CDP) is settling in as a foundational element in the marketing technology... ...Read more

Personalization is a data problem

Commerce revolves around personalization data. Customers expect that the brands they know and love, “know” them back. However, you need to collect the right data first—and there is a... ...Read more

Build strong digital experiences with PK and Johns Hopkins

PK, the Experience Engineering firm, recaps items covered in a free webinar on January 23, 2019 (noon-1p.m. Central Time) convened by eHealthcare Strategies and featuring PK and Johns Hopkins. What... ...Read more

Vision 2020 healthcare

Vision 2020 healthcare: Technology and patients on the cusp of the next decade  Over the last year, patient demand for greater personalization and easier access to healthcare has driven a shift across the entire industry. As healthcare costs... ...Read more

Healthcare personalization trends

Today’s patients have access to a greater amount of health data than ever before – and they want that data to be used for their benefit. This creates a... ...Read more

The guide to driving impact with personalization

Personalization has been a topic of conversation among executives, marketers and leading brands for over a decade. In a 2014 study conducted by Adobe, when asked to prioritize one... ...Read more

Customer-centricity 101: Become a data company

For the past 20 years I’ve been a student of digital business and marketing. I’ve very purposely spent my career focused on digital transformation from as many different perspectives... ...Read more

Personalization strategy framework: Measure your business value

The case for personalization couldn’t be stronger, but many companies still struggle to find the path to their customers’ hearts. Forrester Research reports that more than two-thirds of brands today... ...Read more

2017 critical path: Keeping digital strategy focused

The business landscape is in a period of rapid change with new technologies continuing to flood in, but be wary of chasing fads and adding unproven tactics to your... ...Read more

Beyond data science with data visualization

PK Data Scientist Ryan Knauber goes beyond data science with his latest data visualization insights. ...Read more