2017 critical path: Keeping digital strategy focused
The business landscape is in a period of rapid change with new technologies continuing to flood in, but be wary of chasing fads and adding unproven tactics to your... ...Read more
Three tips for managing retail data during back-to-school shopping season
Big Data is helping retailers enhance insights into their customers' purchase decisions, leading to increased sales revenue in the process. ...Read more
How a tag management system helps you track data like a boss
Imagine, if you will, a world in which you’ve just launched a brand new email marketing campaign. You’ve taken everything you learned from your A/B testing, customer surveys and... ...Read more
Customer Data Platforms: shiny new object or soulmate?
Love for the customer may be blooming, but as in any good love story there are conflicts along the way to a happily-ever-after. How do you make good on... ...Read more