Digital Transformation

Tagging the latest Digital Transformation related insights to deliver what matters to you most. ProKarma posts content that connects people, businesses and organizations with intelligence resources for the greatest success.

AI chatbots join the frontline of COVID-19 triage: Conversational interfaces speed care

COVID-19 may have generated a use case that makes chatbots essential, but triage is only the beginning of the potential uses of chatbots to help patients navigate. The technology... ...Read more

How to operationalize innovation

You may think that digital transformation is driven by technology, but it’s actually all about people. Innovation is only valuable if it can be operationalized and made core to... ...Read more

How we design, build and run the future

We’ve spent the last two decades building end-to-end experiences for the world’s largest brands—experiences that drive meaningful outcomes, faster, and that are fundamentally human in expression. Our brand has evolved over that time, but... ...Read more

Five years forward: Voice interfaces will work as your “other brain”

About a decade ago I was invited to keynote The Future of Digital Marketing conference in London. The organizers warned that my talk on how the era of mobile... ...Read more

Why your enterprise keeps failing at digital transformation

Digital transformation has been pivotal to General Electric’s (GE) corporate strategy for years. The company first announced its Predix industrial software platform in 2013 and has since positioned itself as a... ...Read more

Three reasons to use Sitecore EXM for email marketing

Sitecore’s Email Experience Manager (EXM) has been around for more than five years but has only become an official feature of Sitecore 9. EXM allows marketers to create personable,... ...Read more

Winning the energy utility digital experience game

While recently researching technology adoption curves, I noticed many readily available illustrations begin with the emergence of the electrical grid. That seems to be a sensible entry point to... ...Read more

Get ahead of the curve with digital accessibility

It’s 2019. The Americans with Disabilities Act has been on the books for almost twenty years, the internet has been mainstream for a quarter century, and mobile devices have... ...Read more

Martech West and the rise of Customer Data Platform

One thing was evident last week at Martech West in San Jose, California: The Customer Data Platform (CDP) is settling in as a foundational element in the marketing technology... ...Read more

Reducing call volume while maintaining C-SAT: No joke

We all know the old joke: A guy says to his doctor, “It hurts when I do this [makes a waving motion].” His doctor studies the motion carefully and... ...Read more