Digital Transformation

Tagging the latest Digital Transformation related insights to deliver what matters to you most. ProKarma posts content that connects people, businesses and organizations with intelligence resources for the greatest success.

5 years forward: Voice interfaces will work as your “other brain”

About a decade ago I was invited to keynote The Future of Digital Marketing conference in London. The organizers warned that my talk on how the era of mobile... ...Read more

Why your enterprise keeps failing at digital transformation

Digital transformation has been pivotal to General Electric’s (GE) corporate strategy for years. The company first announced its Predix industrial software platform in 2013 and has since positioned itself as a... ...Read more

Three reasons to use Sitecore EXM for email marketing

Sitecore’s Email Experience Manager (EXM) has been around for more than five years but has only become an official feature of Sitecore 9. EXM allows marketers to create personable,... ...Read more

Winning the energy utility digital experience game

While recently researching technology adoption curves, I noticed many readily available illustrations begin with the emergence of the electrical grid. That seems to be a sensible entry point to... ...Read more

Get ahead of the curve with digital accessibility

It’s 2019. The Americans with Disabilities Act has been on the books for almost twenty years, the internet has been mainstream for a quarter century, and mobile devices have... ...Read more

Martech West and the rise of Customer Data Platform

One thing was evident last week at Martech West in San Jose, California: The Customer Data Platform (CDP) is settling in as a foundational element in the marketing technology... ...Read more

Reducing call volume while maintaining C-SAT: No joke

We all know the old joke: A guy says to his doctor, “It hurts when I do this [makes a waving motion].” His doctor studies the motion carefully and... ...Read more

Vision 2020 retail: The mall’s rebirth

Indoor analytics provides a new opportunity for mall and department store growth Two decades ago, the shopping mall was the hub of public life. Anchored by brand-name department stores... ...Read more

Building strong digital experiences with PK and Mayo Clinic

One of the fun parts of writing an annual benchmark report on the digital strength of some of the best hospitals in the U.S., is that it’s allowed me... ...Read more

25 days of EXM to make your days merry and bright

The holidays are a time for giving, so our own Pete Navarra decided to give the gift of knowledge to Sitecore users! Pete has launched 25 Days of EXM... ...Read more