Digital

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Vision 2020 healthcare: Trends for the next decade

Technology and patients on the cusp of the next decade  Over the last year, patient demand for greater personalization and easier access to healthcare has driven a shift across the entire industry. As healthcare costs skyrocket, patients are beginning to... ...Read more

Enhanced experience: Satisfaction, quality and personalization

Quality has an important role in Satisfaction. Quality is not only a moderator of satisfaction, but it is a direct precursor to satisfaction. It is simply an evaluation by... ...Read more

Data deliverables: The importance of creating visual impact

We’ve all seen them: uninspiring, black and white reports, positively crammed full of data. If they include a PivotTable or two, consider yourself lucky. These data deliverables usually contain... ...Read more

Autonomous intelligence on the edge

Edge computing is a business opportunity borne of necessity. Data from devices connected to the internet is expected to reach 403ZB in 2018—that’s a trillion, or 10^21, gigabytes. If... ...Read more

From Voice of the Customer to customer health

The dreaded customer satisfaction survey Designed as a tool for organizations to test customer brand loyalty, the satisfaction survey has morphed into a completely different beast. Ironically—in the drive... ...Read more

The blueprint to ABM campaigns: Drive more revenue

If you could turn any company into a superfan of your brand, what company would you choose? What if you could create a list of “dream accounts,” turn them... ...Read more

Your culture = your brand: Five steps to become customer-obsessed

It’s hard to believe that it’s been four years since the “Age of the Customer” became part of our daily business vocabulary, describing the vital importance of the empowered... ...Read more

Why account-based marketing is the #1 B2B marketing trend

The to-do list is insanely long for B2B marketers. Unfortunately, one thing I have heard from a lot of my compatriots in the B2B industry is that they are... ...Read more

Data science: Choosing the right graduate degree

I’m often asked the same question from people who are interested in analytics and data science: “what graduate degree would be the most useful to me?” There are lots... ...Read more

How top hospitals win in the age of the empowered patient

We’re moving from a period of dramatic change in the healthcare industry under the Affordable Care Act to one that is almost certain to bring, whether U.S. presidential campaign... ...Read more