Emotion in CX Series

The case for emotion in customer experience

This is the first in our series on Emotion Design in CX. Read the 2nd, 3rd, and 4th in this series next. Designing for emotion is becoming an increasingly important... ...Read more

Designing for emotion: Laws of emotion and emotional motivators

This is the second in our series on Emotion Design in CX. Check out the 1st, 3rd,  and 4th next. Designing for Emotion is the process of driving emotional connection... ...Read more

Emotion design strategy: Eliminate pain and drive joy

This is the third in our series on Emotion Design in CX. Check out the 1st, 2nd and 4th blogs in the series. Emotion design strategy addresses the fundamental human motivation... ...Read more

Methods for capturing and measuring emotion

This is the last in our series on Emotion Design in CX. Check out the 1st, 2nd, and 3rd in this series. To successfully design for emotion, firms need... ...Read more