Forrester

PK recognized as a leader in 2019 loyalty service providers report by independent research firm

PK receives second-highest ranking in the current offering category July 15, 2019 — PK has been named a leader by Forrester Research Inc. in The Forrester Wave™: Loyalty Service... ...Read more

The State of Phygital CX Today and How to Stay Ahead of the Curve

The intersection of digital and physical cx seemed novel just a few years ago. Today, phygital CX interactions are less about novelty and more about meeting customers’ baseline expectations... ...Read more

The Dangers of Rushing a Business to the Altar

A recent article by Lori Wizdo, VP and Principal Analyst for B2B Marketing, Forrester Research is a sobering reminder of what can happen when you “rush a business to the... ...Read more