Healthcare policy

The patient cost of healthcare consumerism

Consumerism is rapidly becoming a driving force in healthcare. According to one survey, consumerism was second only to industry consolidation as most top of mind for healthcare professionals. While... ...Read more

Trauma-informed marketing: An empathy framework

Nobody knew that 2020 would be the year the word “unprecedented” would become exhausted from overuse. But as I write this, sixty million Americans are living under curfew due... ...Read more

Healthcare Policy Trends Spur Innovation

From mega-mergers to website usability, federal healthcare policy trends continue to trigger innovation in the industry. As the new year begins, I visited with healthcare leaders and technologists about... ...Read more