Healthcare Transformation

4 questions that help define effective healthcare content

Providing the right content at the right moment helps patients and inspires a long-lasting, trusted connection with your organization. As a patient, when we turn to a healthcare provider’s... ...Read more

Innovation through FHIR: An interview with Ham Pasupuleti

I recently had the pleasure of interviewing Ham Pasupuleti, VP of Healthcare Innovation at PK. We discussed the FHIR (Fast Healthcare Interoperability Resources) standard, the next generation interoperability framework... ...Read more

Last Friday flyover: Healthcare narratives

As an homage to Alex Trebek, we’re excited to bring you our Jeopardy edition of Last Friday flyover. This month, Derek Philips, Director of Content Strategy at PK, and... ...Read more

Trauma-informed marketing: An empathy framework

Nobody knew that 2020 would be the year the word “unprecedented” would become exhausted from overuse. But as I write this, sixty million Americans are living under curfew due... ...Read more

Hospital brands engage COVID-19

Technology such as chatbots, telemedicine and voice interfaces are making it easier for patients to get the information and care they need quickly and easily and will continue to... ...Read more

PKontact: An app for anonymous, real-time contact tracing

With the recent release of the federal Guidelines for Opening Up America Again, you might have noticed the term “contact tracing” throughout. Like social distancing, we’ll become intimately familiar... ...Read more

Telemedicine will help healthcare heal after COVID-19’s reckoning

When crisis makes “business as usual” thinking implausible, it clears the way for change. The inertia that may have kept outdated practices in place subsides as the premium for... ...Read more

AI chatbots join the frontline of COVID-19 triage

Conversational interfaces speed care COVID-19 may have generated a use case that makes chatbots essential, but triage is only the beginning of the potential uses of chatbots to help... ...Read more

Healthcare transformation in the age of the customer

As the primacy of experience begins to drive healthcare transformation, it’s interesting to take a look at how we got here as well as the trends defining the market... ...Read more