Healthcare trends

Friday flyover: Healthcare marketing videos

Grab your popcorn—it’s time to review healthcare marketing videos on this month’s Friday Flyover. My colleague Dave Wieneke and I took a look at how four provider systems are... ...Read more

The patient cost of healthcare consumerism

Consumerism is rapidly becoming a driving force in healthcare. According to one survey, consumerism was second only to industry consolidation as most top of mind for healthcare professionals. While... ...Read more

Healthcare Policy Trends Spur Innovation

From mega-mergers to website usability, federal healthcare policy trends continue to trigger innovation in the industry. As the new year begins, I visited with healthcare leaders and technologists about... ...Read more