What should consumer technology companies learn from traditional loyalty?
Consumer technology companies focus on building great products as their primary loyalty strategy, relying on an “if you build it, they will come” mentality. But for many companies, this... Read more
Avoid the January refresh: Four options for tier qualification in loyalty programs
On January 13, Delta emailed me my 2016 year-end SkyMiles statement. I had just started using the SkyMiles program a few months before, and had earned about two-thirds of... Read more