Loyalty

Four drivers of bank loyalty that foster emotional connection

“Emotional connection” has been the basis of bank loyalty for generations. The relationships customers developed with bank employees, the quality of in-person customer service, and the deep-seated trust in... ...Read more

Loyalty in digital banking: A generational approach

Driven by the pandemic, banks have pivoted their physical solutions to digital to serve financially stressed customers faced with record-setting unemployment and stock market concerns. Some banks have been... ...Read more

Live panel recap: Loyalty analytics

The metrics that matter in the customer journey How do you quantify emotional loyalty? I recently moderated a live panel of PK loyalty and analytics experts to answer that... ...Read more

[Live panel] Loyalty analytics: The metrics that matter in the customer journey

As a Forrester-recognized leader in loyalty, we believe loyalty should be treated as an outcome, not just a marketing practice. But how you do you measure loyalty? Increased customer... ...Read more

Managing loyalty in a multi-brand organization

Recently, Authentic Brands Group, which owns Forever 21, Brooks Brothers and Lucky Brand, announced its plans to introduce an umbrella loyalty program across a large number of brands within... ...Read more

Virtual conference: CRMC

CRMC has moved to a Virtual Conference for 2020 and PK is excited to be a Platinum sponsor of this event. This unique and valuable experience will bring retail... ...Read more

NRF 2021: The Big Show

Next week PK will participate in the annual NRF Big Show, gone virtual for 2021. In addition to participating in the entire event, PK will share the stage with... ...Read more

Forrester Now Tech: The PK loyalty evolution

The PK Integrated Loyalty Solutions team was recently included in Forrester’s Now Tech: Loyalty Marketing, Q4 2020 report. Our recognition as a mid-size loyalty service vendor with global reach... ...Read more

Loyalty space today: Q&A with Forrester’s Emily Collins

I recently sat down with guest speaker, Forrester’s Emily Collins, to discuss digital engagement in a post-COVID world. As lifestyle shifts such as staying at home impact buyer mindsets,... ...Read more

Patient loyalty: What healthcare can learn from retail

Retail brands develop loyalty programs to get customers to do more of something. Buy more often. Visit more frequently. Put more in your shopping cart. They are trying to... ...Read more