Loyalty

Loyalty space today: Q&A with Forrester’s Emily Collins

I recently sat down with guest speaker, Forrester’s Emily Collins, to discuss digital engagement in a post-COVID world. As lifestyle shifts, such as staying at home, impact buyer mindsets,... ...Read more

Patient loyalty: What healthcare can learn from retail

Retail brands develop loyalty programs to get customers to do more of something. Buy more often. Visit more frequently. Put more in your shopping cart. They are trying to... ...Read more

Webinar recap: Loyalty on-demand

Achieving consumer loyalty on-demand was difficult even before the pandemic hit, but now many brands need to get creative about how they retain customers. Despite the high levels of... ...Read more

CRMC 2020: Virtual conference

CRMC has moved to a Virtual Conference for 2020 and PK is excited to be a Platinum sponsor of this event. This unique and valuable experience will bring retail... ...Read more

PK’s Clay Walton-House featured in Forrester report on personalization

In the January 28th, 2020 Forrester report, “Use Personalization to Drive Loyalty and Customer Obsession,” PK’s Clay Walton-House discusses how to build emotional resonance with customers. As the Managing... ...Read more

Vision 2020: predictions on the future of retail

While we’ve written extensively this past year on how retailers can survive the retail apocalypse, we’re feeling optimistic as we turn the corner into next year. Overall sales increased by 3.4% from... ...Read more

What does it take to be a leader among loyalty service providers?

See how we ranked in the 2019 Forrester report on Loyalty Service Providers. From individual programs to holistic brand strategies, PK helps clients build a framework for fostering behavioral... ...Read more

Subscription service fatigue? Try a digital engagement strategy

Curated services, monthly replenishments, rental services and premium access models vie for consumers’ attention in an overcrowded retail subscription market. Offering the promise of convenience and a personalized experience,... ...Read more

What retail has learned about AR since Pokémon Go

The recently launched mobile Augmented Reality (AR) game “Harry Potter: Wizards Unite” shows how far some retailers have come with AR technology in just a few short years –... ...Read more

Five ways retailers can use events to increase loyalty and revenue

Fostering a community with your customers is key to brand loyalty. Your best customers likely expect community. Emotionally connected customers have a 306% higher lifetime value, which means brands... ...Read more