Loyalty

Developing a human-centric approach to loyalty

I recently joined my colleague, PK Associate Design Director Hannah Sherwood, on Cheetah Digital’s Uncaged Wisdom podcast to discuss PK’s human-centric approach to loyalty. In the podcast, we chatted... Read more

Why PK has become a leader in loyalty

PK has recently been named a leader by Forrester Research in “The Forrester Wave™: Loyalty Service Providers, Q3 2021.” The report provides an in-depth look at some of the... Read more

Loyalty technology: Building connections with Salesforce and Mulesoft

How does your loyalty technology hold up when creating connected experiences? Rich, consistent customer data is key to providing the types of experiences customers expect, but without the right... Read more

[Webinar] Loyalty tech: Creating connected membership with Salesforce and Mulesoft

With the average company running up to 91 different martech solutions, gaps in customer data can put businesses at a disadvantage. To connect experiences across a multitude of platforms... Read more

The top five ways to build retail customer loyalty with Salesforce

Building retail customer loyalty is no small feat. Beyond delivering high-quality and effective products, retailers must contend with customers who expect an engaging, personalized, and frictionless experience. More than... Read more

[Webinar] The Future of Travel Loyalty Programs: Soaring Beyond Status and Miles

Both consumers and the travel industry are breathing a sigh of relief as travel is bouncing back. But as flights are booked and hotel occupancy increases, does that mean... Read more

Four drivers of bank loyalty that foster emotional connection

“Emotional connection” has been the basis of bank loyalty for generations. The relationships customers developed with bank employees, the quality of in-person customer service, and the deep-seated trust in... Read more

Loyalty in digital banking: A generational approach

Driven by the pandemic, banks have pivoted their physical solutions to digital to serve financially stressed customers faced with record-setting unemployment and stock market concerns. Some banks have been... Read more

Live panel recap: Loyalty analytics

The metrics that matter in the customer journey How do you quantify emotional loyalty? I recently moderated a live panel of PK loyalty and analytics experts to answer that... Read more

[Live panel] Loyalty analytics: The metrics that matter in the customer journey

As a Forrester-recognized leader in loyalty, we believe loyalty should be treated as an outcome, not just a marketing practice. But how you do you measure loyalty? Increased customer... Read more