Loyalty

A new methodology for predicting the ROI of a loyalty program

Introducing the PK Loyalty ROI Simulator When making decisions around re-designing a loyalty program, marketers always want to know the return on investment (ROI) of the new loyalty program.... ...Read more

The future of consumer loyalty

Even with a superior product, brands that only rely on traditional consumer loyalty programs can lose to competitors who create a superior experience. Empowered by technology, the demands of... ...Read more

I can’t get no…satisfaction and loyalty

Simply put, satisfaction and loyalty is important. It is a collection of attitudes aligned with purchase behaviors that favor one business among competing businesses. But it is so much... ...Read more

Loyalty360 Expo highlights and looking forward to CRMC

Last week PK wrapped up our time in Florida at Loyalty360 Expo 2018. It was great to connect with clients and industry leaders. Here are a few highlights: On... ...Read more

Designing the right rewards program for your business

Tradeoffs and techniques for effectively influencing customer behavior Navigating the vast components of a rewards program is no easy undertaking for today’s Loyalty Marketer. As customers interact with your... ...Read more

The loyalty – customer experience (CX) connection

Customer-centric marketing Customer experience (CX) and customer loyalty both require integration across functional and programmatic aspects of a company to achieve customer-centric marketing. Download this article to learn more... ...Read more

Customer journey mapping

5 Steps to improving sales and brand loyalty in an omni-channel environment Making connections with customers in this complex world is a challenge marketers face on a daily basis.... ...Read more

Macy’s needs to address relevancy to ignite brand loyalty

Sinking sales and profits, plunging net income and same-store sales, and evolving customer shopping preferences and patterns have, unfortunately, shadowed venerable retailer Macy’s during the past couple of years.... ...Read more

The Customer Loyalty Battle: Online Travel Agencies vs. Hospitality and Airline Direct

With the news earlier this year that Expedia purchased Orbitz coupled with Priceline’s plans to acquire Rocketmiles, online travel agencies (OTAs) are shrinking and changing overnight. Because we work... ...Read more

Customer Service, the Customer Experience Way: How Millennials are Leading the Charge

Companies have a new generation to contend with – and their requirements for doing business with you are unlike any that have preceded them. In a recent article for... ...Read more