Marketing ROI

Make Content Marketing Effective: Choose the Right KPIs – Part 3

Measuring content marketing effectiveness is a growing priority for many organizations as they try to justify increases in content marketing spend. With only 30% of marketers claiming their programs... ...Read more

It’s About Time Marketing Takes a Quota

Yep.  That’s right.  It’s time marketing takes a quota. I’m not talking about moving everyone to comp plans.  I’m talking about committing to a quota for delivering marketing qualified,... ...Read more