Marketing

[Webinar] Big picture marketing performance

Join PK, Zimmer Biomet, and Alteryx as we outline how to create new marketing opportunities with data-driven decision making. Learn how new automation technologies work hand-in-hand with third-party platforms like... Read more

Three expert Pardot tips every marketer should know

79% of top-performing companies have been using marketing automation for two or more years, so implementing marketing automation isn’t a matter of if you should do it, but how…... Read more

Loyalty360 Expo highlights and looking forward to CRMC

Last week PK wrapped up our time in Florida at Loyalty360 Expo 2018. It was great to connect with clients and industry leaders. Here are a few highlights: On... Read more

The ultimate guide to Salesforce for the marketing trailblazer

Today’s buyer behaviors have shifted dramatically. Today’s buyer behaviors have shifted dramatically. Marketing is more in charge of the sales process than ever. But many of us aren’t prepared... Read more

PK and Lenati join forces to create digital transformation company

Lenati’s strategy and customer insights experience pairs with PK’s expertise in technology and digital engineering   BEAVERTON, OR and SEATTLE, WA (April 16, 2018) — PK, a global IT... Read more

How Dun & Bradstreet cultivated an account-based approach

Dun & Bradstreet CMO Rishi Dave has developed a unique perspective as both a practitioner of account-based marketing (ABM) strategies and a provider of ABM solutions. Dun & Bradstreet, a provider of... Read more

How a DMP can transform your customer-centric marketing

Can a Data Management Platform (DMP) accelerate your digital marketing? Ecommerce has replaced store openings at the center of retail growth strategy. According to PWC, almost 75% of all... Read more

How to use wait times in Pardot Engagement Studio

Using wait times (previously known as “pause steps”) in Pardot Engagement Studio, you can further customize marketing workflows to your Prospect buying stages and behaviors, allowing audience members to... Read more

Eight steps to starting your first Pardot marketing campaign

If you’re starting a new campaign initiative from scratch or if you’re a new Pardot marketing user, it can be confusing to remember what order is best for building... Read more

Beginner’s guide to CRM: Transforming the customer experience

Understand key CRM features and how they can benefit your organization. When implementing a CRM, it can be hard to grasp the full potential of the software. What benefits... Read more