Marketing

Account-based marketing: The three things that matter

PK recently hosted a roundtable with Senior Marketing Executives across high-tech and software industries. The attending brands ran the gamut from considering targeted account-based marketing pilots to deploying ABM... Read more

What campaign gaffes tell us about marketing discipline

As the 2016 Presidential campaign heads into the final months, incidents from both campaigns stress the importance of message consistency. In early September, the GOP presidential nominee, Donald Trump,... Read more

What Snapchat can teach us about the next era of digital marketing

The rapid growth of Snapchat and its sizable market evaluation is proving one thing: the next era of digital marketing will be won or lost on the 4-inch screen... Read more

Startups: Use consultants well, part 2

Consultants can get a bad reputation for good reason. Not everything we do is truly necessary or important, not every prediction we make comes true and not every binder... Read more

Four ways to grow sales with Pardot marketing automation

It’s no secret that today’s buyer’s journey looks much different from years past. Buyers are in control, and they want all the information they need to make an informed... Read more

Getting the most out of your content marketing budget

According to a recent research study conducted at PK, 92% of marketers note that even with content marketing growing in priority with senior leadership teams, it still only accounts... Read more

Loyalty360: PK’s holistic approach to customer health

Recently PK’s Clay Walton-House was invited to speak at the 9th annual Loyalty Expo in Orland Florida. During his session, “Developing a Holistic Measurement Plan for Managing Customer Health,”... Read more

Outdated posts impact SEO

We all know the importance of Search Engine Optimization (SEO). You want to be so relevant to a search that you show up on the 1st page of search results.... Read more

Why ad blockers are good for advertisers

Video ads, mobile ads, retargeting… the complexity and variety of online advertising boggles the mind. Until the mind downloads a simple, often free ad blocker and shuts off the... Read more

If Apple can sell on Amazon, so can you

Recently PK has been getting a lot of inquiries from retailers questioning whether they should be selling on Amazon. They are concerned about letting Amazon take over their brand... Read more