Martech Strategy

Marketing technology as a strategic asset

Learn how leading marketing executives are approaching their technology stacks. Marketing technology can be simultaneously empowering and overwhelming. It unleashes new opportunities to create more personalized customer experiences, optimize... ...Read more

Marketing technology: A strategic approach to drive business value

Each day, technology makes more impact in more areas of our lives—marketing is no different. Marketing technology (MarTech) allows companies to better understand and talk with their customers. Furthermore,... ...Read more