Mobile optimization

Don’t Just Optimize…Humanize

For those of us focused on delivering delight, measuring and optimizing the experience is a critical step. But delight is about more than squeezing out maximum performance and conversion—it’s... ...Read more

Numbers Are People Too: Balance Conversion With Customer

Congratulations! You’ve been running a testing program on your website for a while now. You’ve optimized those micro-interactions, you’ve got your conversion points humming. Now what? We work with... ...Read more

Mobile-Optimized Website vs. Mobile Application…or Both?

With all of the hype around mobile applications and the success of the iPhone Appstore,  we’ve had a number of our clients ask us how they should approach mobility. ... ...Read more