Personalization

Adobe and hyper-personalization for telecoms

From increasing profitability to brand allegiance and reputation, customer experience matters, especially in industries like telecom. In order to keep customers from switching carriers, telecoms have to create a... ...Read more

Clinical business intelligence delivers personalized care

Improving care efficiency lies at the heart of major changes in healthcare organizations across the country. From reducing hospital readmissions to proactive total health management initiatives, the need to... ...Read more

Personalization in financial services: An imperative to stay relevant

With the blurring lines between the retail, fintech, and banking industries, customers are left wondering why personalization in financial services, for lack of a better word, sucks. Banks are... ...Read more

Personalized healthcare: Building a digital customer profile

For many, getting the COVID vaccine seems like an inevitability. But how will you find out when it’s available? If you’re like me, you have no idea when you’ll... ...Read more

How brands are driving personalization across streaming platforms

We all have at least one streaming service subscription we peruse on a regular basis, scrolling to find that next series to binge-watch after a long day at work.... ...Read more

Healthcare personalization trends

Today’s healthcare patients have access to a greater amount of health information than ever before – and yet still demand more that can be used for their benefit. This... ...Read more

PK’s Clay Walton-House featured in Forrester report on personalization

In the January 28th, 2020 Forrester report, “Use Personalization to Drive Loyalty and Customer Obsession,” PK’s Clay Walton-House discusses how to build emotional resonance with customers. As the Managing... ...Read more

Watch these three trends to drive greater flexibility and personalization in retail

You don’t have to look far to see disruption taking its toll on physical retailers: With new subscription commerce companies like Stitch Fix, Dollar Shave Club and Loot Crate... ...Read more

Personalization is a data problem that can be solved

Commerce revolves around personalization data. Customers expect that the brands they know and love, “know” them back. However, you need to collect the right data first—and there is a... ...Read more

Making personalization work for you

More often than we see good examples of personalization, we see the bad. There are countless examples across social media of customers experiencing companies missing the point when it... ...Read more