Personalization

The guide to driving impact with personalization

Personalization has been a topic of conversation among executives, marketers and leading brands for over a decade. In a 2014 study conducted by Adobe, when asked to prioritize one... ...Read more

Making marketing personalization work for you

More often than we see good examples of marketing personalization, we see the bad. There are countless examples across social media of customers experiencing companies missing the point when... ...Read more

Personalization strategy framework: Measure your business value

The case for personalization couldn’t be stronger, but many companies still struggle to find the path to their customers’ hearts. Forrester Research reports that more than two-thirds of brands today... ...Read more

Home Depot builds customer loyalty through value-added experiences

With a total of 2,278 retail stores in all 50 states, the District of Columbia, Puerto Rico, U.S. Virgin Islands, Guam, 10 Canadian provinces, and Mexico, Home Depot is as familiar a name in... ...Read more

Can Whole Foods attain greater customer loyalty differentiation?

When Whole Foods launched a customer loyalty program pilot in the greater Philadelphia market in February 2015, Clay Walton-House, Managing Director of Integrated Customer Loyalty, didn’t think it appeared... ...Read more

How to ask your boss for a million bucks

As more and more interactions become completely screen-based—including customer self-service and customer support—your customer’s digital experience is becoming inextricably linked with their overall perception of your business. And you know those... ...Read more

Accelerate your enterprise lead generation funnel

We hear it all the time: marketing and sales organizations are given high year-over-year growth targets with flat or reduced budgets. They are challenged to do more with less:... ...Read more

The Future of Retail

Originally published by Retail Vision and re-printed with permission. PK’s Customer Experience Retail Expert, Martin Mehalchin, was recently interviewed by Retail Vision for our perspective on “The Future of Retail.” Along with... ...Read more

How Close are Retailers to Personalization?

Originally published on RetailWire.com Last month I was a guest of personalization vendor Monetate at their customer Summit in Philadelphia. In her CEO keynote, Lucinda Duncalfe introduced a concept she... ...Read more

Monetate Event Recap: A Personalized Customer Experience

With more and more of our clients prioritizing personalization as a top initiative (and asking for our help), it’s clearly become one of the hottest topics in customer experience... ...Read more