Phygital

Let’s get phygital: Customer experience (CX) in an omnichannel universe

Ten ways to connect with customers in an omnichannel universe Customers aren’t connecting with businesses the way they did even a year or two ago. It’s difficult to overstate... ...Read more

The State of Phygital CX Today and How to Stay Ahead of the Curve

The intersection of digital and physical cx seemed novel just a few years ago. Today, phygital CX interactions are less about novelty and more about meeting customers’ baseline expectations... ...Read more

The Retail Revolution: It’s Not Just About the Customer Experience

I’ve been pointing out the trend toward blended physical/digital (“phygital”) retail experiences for several years now. The momentum around this continues to grow as born-online brands like Nasty Gal... ...Read more