Retail
Tagging the latest retail related insights to deliver what matters to you most. ProKarma posts content that connects people, businesses and organizations with intelligence resources for the greatest success.
CRMC 2020 – Virtual Conference
CRMC has moved to a Virtual Conference for 2020 and PK is excited to be a Platinum sponsor of this event. This unique and valuable experience will bring retail... ...Read more
Vision 2020: predictions on the future of retail
While we’ve written extensively this past year on how retailers can survive the retail apocalypse, we’re feeling optimistic as we turn the corner into next year. Overall sales increased by 3.4% from... ...Read more
Are “Rundles” the loyalty programs of the future?
Brands are constantly working to envision new and interesting ways to keep their customers engaged, retained, and loyal in a world full of choice and competition for consumers’ attention,... ...Read more
Reinventing the brick-and-mortar experience
It’s been a rough ride for brick-and-mortar retailers. What’s more, a new generation of upstarts has grown in leaps and bounds by using technology to deliver refreshing and rewarding... ...Read more
Virtual shopping assistants: Brick-and-mortar retail can’t miss out
Brick-and-mortar retail is getting dissed by millennials, who increasingly prefer to shop online. With millennials representing an estimated $1.4 trillion in purchasing power, brick-and-mortar retailers can’t afford to ignore their... ...Read more
What retail has learned about AR since Pokémon Go
The recently launched mobile Augmented Reality (AR) game “Harry Potter: Wizards Unite” shows how far some retailers have come with AR technology in just a few short years –... ...Read more
The real source of the retail apocalypse: Failure to innovate
Retail is in the middle of a bankruptcy epidemic. Year-to-date retail closures in the U.S. have already exceeded the entirety of 2018 and industry stalwarts aren’t immune. More than... ...Read more
Five ways retailers can use events to increase loyalty and revenue
Fostering a community with your customers is key to brand loyalty. Your best customers likely expect community. Emotionally connected customers have a 306% higher lifetime value, which means brands... ...Read more
The five “loyalty truths” underpinning our status as a loyalty leader
We’re excited to announce today that Lenati, now PK, has been named a leader by Forrester Research Inc. in The Forrester Wave™: Loyalty Service Providers, Q3 2019 report. Whereas... ...Read more
The habits behind a highly successful loyalty program
While there are many theories as to why some loyalty programs succeed while others either fail or run on autopilot without generating ongoing customer engagement, the science behind habitual... ...Read more