Sales Enablement

How to win with successful digital selling

The pandemic may be receding in the US, but B2B organizations still need to continue building digital selling strategies in order to create unique buyer experiences and close deals.... Read more

[Webinar] How to win in the post-pandemic world: Evolving towards a digital-first selling model

With 89% of B2B executives expecting the shift toward more digital and remote go-to-market models to last beyond the pandemic, it is fair to say that B2B sales has forever... Read more

Achievable digital selling strategies post-pandemic: Empower your sellers

The Empowered Buyer is not the same person from a year or two ago. Regardless of the product or service being sold, buyers now expect seamless orchestration throughout their... Read more

[Webinar] Loyalty on-demand: Digital engagement in a post-COVID world

Join Clay Walton-House, Managing Director of Loyalty Solutions at PK, and guest speaker, Emily Collins of Forrester, as they discuss reframing loyalty through the lens of digital engagement and subscriber retention, applying best practices to... Read more

Supercharging Microsoft’s sales analytics

What does a data-driven sales organization look like? My recent webinar co-hosted with Christine Bell, Senior Director of Sales Insights at Microsoft, sought to answer that question. There has... Read more

Webinar: PK and Microsoft on supercharging your sales analytics

Join Jared Dodson, Sales Enablement Practice Lead at PK, and Christine Bell, Senior Director of Sales Insights at Microsoft, in this 30-minute webinar as they walk through three real-world... Read more

Webinar recap: Building relationships and closing deals

Building relationships with prospective customers while maintaining social distancing is difficult. Sales teams need to reimagine sales interactions to create moments that matter with potential customers and stand out... Read more

Webinar: Building relationships and closing deals with digital tools

In this 30 minute webinar, the PK Strategy team, led by Jen Winter, Head of the Technology and Software vertical, and Lisa Schlichting, Principal at PK, will showcase proven... Read more

On their terms: Shifting sales tactics for millennial B2B tech buyers

The classic stereotypes of B2B tech buyers no longer hold true. They are more likely to arrive tattooed and in sneakers and jeans than a suit and tie, and... Read more

The death of the sales funnel

We have been closely following the shift in B2B and B2C sales organizations. It’s not news that sales motions are becoming more complex. However, what’s different now (and continues... Read more