Sales Enablement

[Webinar] Loyalty on-demand: Digital engagement in a post-COVID world

Join Clay Walton-House, Managing Director of Loyalty Solutions at PK, and guest speaker, Emily Collins of Forrester, as they discuss reframing loyalty through the lens of digital engagement and subscriber retention, applying best practices to... ...Read more

Webinar recap: Supercharging your sales analytics with Microsoft

What does a data-driven sales organization look like? My recent webinar co-hosted with Christine Bell, Senior Director of Sales Insights at Microsoft, sought to answer that question. There has... ...Read more

Webinar: PK and Microsoft on supercharging your sales analytics

Join Jared Dodson, Sales Enablement Practice Lead at PK, and Christine Bell, Senior Director of Sales Insights at Microsoft, in this 30-minute webinar as they walk through three real-world... ...Read more

Webinar recap: Building relationships and closing deals

Building relationships with prospective customers while maintaining social distancing is difficult. Sales teams need to reimagine sales interactions to create moments that matter with potential customers and stand out... ...Read more

Webinar: Building relationships and closing deals with digital tools

In this 30 minute webinar, the PK Strategy team, led by Jen Winter, Head of the Technology and Software vertical, and Lisa Schlichting, Principal at PK, will showcase proven... ...Read more

On their terms: Shifting sales tactics for millennial B2B tech buyers

The classic stereotypes of B2B tech buyers no longer hold true. They are more likely to arrive tattooed and in sneakers and jeans than a suit and tie, and... ...Read more

The death of the sales funnel

We have been closely following the shift in B2B and B2C sales organizations. It’s not news that sales motions are becoming more complex. However, what’s different now (and continues... ...Read more

Making the case for sales enablement

Why invest in sales enablement? Sales enablement is no longer a trend. Organizations have dedicated roles focused on ensuring that sellers have the right content, tools and resources at... ...Read more

Building a world-class sales team

Strategies to increase your sales team’s effectiveness There are many strategies and tactics sales leaders are deploying in an effort to improve sales effectiveness. We’ve found these to be... ...Read more

From the executive suite: Effective sales enablement strategies

Top of mind for sales executives today: How do I equip my sellers with the right tools and resources—at the right time—to optimize customer engagements and increase sales productivity?... ...Read more