Salesforce

Dreamforce

Join 60K viewers September 21–23 for stories from those questioning the status quo, and leading by example. Dreamforce has something for everyone—from trailblazers to executives, experienced practitioners to those... Read more

Loyalty technology: Building connections with Salesforce and Mulesoft

How does your loyalty technology hold up when creating connected experiences? Rich, consistent customer data is key to providing the types of experiences customers expect, but without the right... Read more

[Webinar] Loyalty tech: Creating connected membership with Salesforce and Mulesoft

With the average company running up to 91 different martech solutions, gaps in customer data can put businesses at a disadvantage. To connect experiences across a multitude of platforms... Read more

The top five ways to build retail customer loyalty with Salesforce

Building retail customer loyalty is no small feat. Beyond delivering high-quality and effective products, retailers must contend with customers who expect an engaging, personalized, and frictionless experience. More than... Read more

[Webinar] How to deliver on the promise of low-code platforms

The future of software is low-code. Gartner estimates that by 2024 nearly 65% of all app development will occur on low-code platforms. As citizen developers create new ways of... Read more

How retailers can adapt: PK and Salesforce at NRF 2021

PK recently had the opportunity to participate in a virtual panel hosted by Natasha Janic, Product Marketing Manager at Salesforce, at the NRF Big Show conference. In the panel,... Read more

PK named among preferred Salesforce loyalty partners

As customers have increasingly gone digital during the COVID-19 pandemic, loyalty has gained prominence as a powerful strategy to increase stickiness, grow revenue, and deepen relationships with customers. Loyalty... Read more

NRF 2021: The Big Show

Next week PK will participate in the annual NRF Big Show, gone virtual for 2021. In addition to participating in the entire event, PK will share the stage with... Read more

Four key reasons to use Salesforce Leads vs. Contacts

Salesforce Leads vs. Contacts—what’s the difference? It’s a topic that yields many questions. We all want Salesforce to help us work more efficiently. With that in mind, many Salesforce... Read more

Why Salesforce Service Cloud means faster, smarter customer service

Whether you’re in the B2C or B2B space, companies of any size need to navigate customers raising support tickets and queries regularly from various channels. This is a process... Read more