social media

Why you should strengthen your retail analytics strategy with multiple versions of the truth

With an influx of data into retailers’ environments—from e-commerce, social media, in-store data and supply chain technology, to name a few new sources—structuring how to interpret that data and... ...Read more

A social CRM strategy for loyalty marketers

Harnessing the full power of social media to drive customer loyalty Social media holds enormous potential for driving loyalty and retention, yet many companies do not have a clear... ...Read more

What Snapchat can teach us about the next era of digital marketing

The rapid growth of Snapchat and its sizable market evaluation is proving one thing: the next era of digital marketing will be won or lost on the 4-inch screen... ...Read more

Pokémon go opens a new door to digital marketing

Retailers have been trying to leverage digital marketing to boost foot traffic for years. They’ve had some success with social media and the like, but Pokémon Go just made... ...Read more

Twitter Holds Patient Experience Metrics

When you think of using social media to conduct groundbreaking customer research, a hospital probably isn’t the first place you’d look. But the Computational Epidemiology Group in the Boston Children’s Hospital’s Computational... ...Read more

Loyalty 360 Talks to PK and Uncovers the Value of Social CRM

One of the most underutilized tools when building a strong customer loyalty program is social media. PK’s Clay Walton-House, Sr. Manager, and Marc Steiner, Principal, brought their expertise to... ...Read more

Navigating the Social Influencer Landscape For Effective Marketing

With over 92% of global consumers trusting peer recommendations over other forms of advertising1, brands without a thoughtful and systematic approach to social influencer engagement are at a disadvantage.... ...Read more

How Retail Should Think About Social Media

Social media, when used correctly, is a powerful tool for retailers. But because of the nature of retail, it is even more critical that the social media connection be... ...Read more

Should Social Media Play a Role in your Sales Efforts?

While social media strategy and program management has traditionally been the domain of marketing and communications managers, sales leaders are increasingly using social media tools and techniques to improve... ...Read more