Strategy

Tagging the latest strategy related insights to deliver what matters to you most. ProKarma posts content that connects people, businesses and organizations with intelligence resources for the greatest success.

[Webinar] Loyalty on-demand: Digital engagement in a post-COVID world

Join Clay Walton-House, Managing Director of Loyalty Solutions at PK, and guest speaker, Emily Collins of Forrester, as they discuss reframing loyalty through the lens of digital engagement and subscriber retention, applying best practices to... ...Read more

[Webinar] The Connected Hospital: Nuvolo and PK on advanced technology for healthcare operations

In this 30-minute session, we’ll explore how Nuvolo can vastly improve healthcare organizations’ clinical and facilities service and asset management capabilities while reducing long-term costs, all on the powerful... ...Read more

Webinar: PK and Microsoft on supercharging your sales analytics

Join Jared Dodson, Sales Enablement Practice Lead at PK, and Christine Bell, Senior Director of Sales Insights at Microsoft, in this 30-minute webinar as they walk through three real-world... ...Read more

Seven essential digital transformation competencies

We’ve all heard the hype around digital transformation: it seems everyone wants to talk about it. But just because there’s a lot of hype doesn’t mean it’s not important—or... ...Read more

Sessions we’re looking forward to at HCIC 2019

The Healthcare Internet Conference (HCIC) is just around the corner. One of the hottest conferences for those working in the healthcare marketing landscape, HCIC promises to bring together big ideas surrounding... ...Read more

Dave Wieneke teaches courses for mini-MBA

This summer, our Healthcare Practice Director, Dave Wieneke, has been recording twelve modules on Healthcare Marketing for the Mini-MBA in Healthcare Management at Rutgers University. The self-paced 14-week program... ...Read more

What to know about forming a partnership with PK

At PK, partnership with our clients remains the most important quality of the work that we do, as outlined by VP of Client Experience Hilary Soltz Short: Here are... ...Read more

Winning the energy utility digital experience game

While recently researching technology adoption curves, I noticed many readily available illustrations begin with the emergence of the electrical grid. That seems to be a sensible entry point to... ...Read more

Martech West and the rise of Customer Data Platform

One thing was evident last week at Martech West in San Jose, California: The Customer Data Platform (CDP) is settling in as a foundational element in the marketing technology... ...Read more

Reducing call volume while maintaining C-SAT: No joke

We all know the old joke: A guy says to his doctor, “It hurts when I do this [makes a waving motion].” His doctor studies the motion carefully and... ...Read more