Strategy

Tagging the latest strategy related insights to deliver what matters to you most. ProKarma posts content that connects people, businesses and organizations with intelligence resources for the greatest success.

Sessions we’re looking forward to at HCIC 2019

The Healthcare Internet Conference (HCIC) is just around the corner. One of the hottest conferences for those working in the healthcare marketing landscape, HCIC promises to bring together big ideas surrounding... ...Read more

Dave Wieneke teaches courses for mini-MBA in Healthcare Management

This summer, our Healthcare Practice Director, Dave Wieneke, has been recording twelve modules on Healthcare Marketing for the Mini-MBA in Healthcare Management at Rutgers University. The self-paced 14 week... ...Read more

What to know about partnering with PK

At PK, partnership with our clients remains the most important quality of the work that we do, as outlined by VP of Client Experience Hilary Soltz Short: Here are... ...Read more

Winning the energy utility digital experience game

While recently researching technology adoption curves, I noticed many readily available illustrations begin with the emergence of the electrical grid. That seems to be a sensible entry point to... ...Read more

Martech West and the rise of Customer Data Platform

One thing was evident last week at Martech West in San Jose, California: The Customer Data Platform (CDP) is settling in as a foundational element in the marketing technology... ...Read more

Reducing call volume while maintaining C-SAT: No joke

We all know the old joke: A guy says to his doctor, “It hurts when I do this [makes a waving motion].” His doctor studies the motion carefully and... ...Read more

Turn down the heat in an ice storm? When Hell freezes over

It was cold; really cold. I know because I was there. The end of January can be a dicey time of year in a regular Midwestern winter, but we... ...Read more

SEC analysis determines how customers buy

Knowing whether buyers conduct consideration with complete, partial or minimal information about the qualities of goods they seek is an essential starting point for customer experience strategy. This method... ...Read more

Building strong digital experiences with PK and Mayo Clinic

One of the fun parts of writing an annual benchmark report on the digital strength of some of the best hospitals in the U.S., is that it’s allowed me... ...Read more

Top strategic takeaways from Sitecore Symposium 2018

Sitecore’s annual customer conference can feel like a family reunion for those of us who have been attending since the inaugural “Dreamcore” event. As evinced at Sitecore Symposium 2018,... ...Read more