technology

Webinar: Innovate fast without sacrificing security

In this webinar, Lou Powell, PK Partner and API Practice Leader will share real-world customer stories about meeting deadlines without sacrificing security. ...Read more

Webinar: Winning with experience-focused customer success

In this 45-minute webinar, we will explore the essential building blocks of a world-class Customer Success program and dispel common myths around what it takes to help your customers... ...Read more

The Millennial impact on B2B sales

The Millennial takeover is happening now. In 2019 they surpassed Baby Boomers as America’s largest living generation. Millennials are now a major part of the technology purchasing process for... ...Read more

Reflecting on 10 years of the New England Sitecore User Group

On October 16, we celebrated the 10-year anniversary of the New England Sitecore User Group meetup. The group, or #NESUG as it’s come to be known, was created by... ...Read more

What is a front-end developer these days?

The web as we know it is changing. The technologies, the software that they power and the talented minds that write them have all been experiencing a dramatic shift... ...Read more

Considerations for selecting a content management system

So you’ve decided it’s time for your organization to select a new content management system. From here, it’s just a matter of gathering information about what’s currently out there,... ...Read more

Three reasons to use Sitecore EXM for email marketing

Sitecore’s Email Experience Manager (EXM) has been around for more than five years but has only become an official feature of Sitecore 9. EXM allows marketers to create personable,... ...Read more

Learn to set up your Microsoft Azure dashboard

It can be intimidating to learn how a new technology platform functions. Even the most technologically-savvy among us can feel disoriented by an unfamiliar interface and overwhelmed by all... ...Read more

Martech West and the rise of Customer Data Platform

One thing was evident last week at Martech West in San Jose, California: The Customer Data Platform (CDP) is settling in as a foundational element in the marketing technology... ...Read more

SEC analysis determines how customers buy

Knowing whether buyers conduct consideration with complete, partial or minimal information about the qualities of goods they seek is an essential starting point for customer experience strategy. This method... ...Read more