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On their terms: Millennials shift the B2B buying journey

Enterprise technology buying is changing, driven by two major trends: the consumerization of B2B and a generational shift as Millennials step into decision-making roles. This has implications for everyone... ...Read more

Five ways retailers can use events to increase loyalty and revenue

Fostering a community with your customers is key to brand loyalty. Your best customers likely expect community. Emotionally connected customers have a 306% higher lifetime value, which means brands... ...Read more

From Voice of the Customer to customer health

The dreaded customer satisfaction survey Designed as a tool for organizations to test customer brand loyalty, the satisfaction survey has morphed into a completely different beast. Ironically—in the drive... ...Read more

The blueprint to ABM campaigns: Drive more revenue

If you could turn any company into a superfan of your brand, what company would you choose? What if you could create a list of “dream accounts,” turn them... ...Read more

Why account-based marketing is the #1 B2B marketing trend

The to-do list is insanely long for B2B marketers. Unfortunately, one thing I have heard from a lot of my compatriots in the B2B industry is that they are... ...Read more

From the executive suite: Effective sales enablement strategies

Top of mind for sales executives today: How do I equip my sellers with the right tools and resources—at the right time—to optimize customer engagements and increase sales productivity?... ...Read more

Winning with MarTech: Marketing executives are getting strategic

Marketing technology is growing at an unstoppable pace.  The latest marketing technology landscape boasts over 3,800 vendors, and MarTech budgets are now surpassing advertising spend. According to Scott Brinker... ...Read more

Outdated posts impact SEO

We all know the importance of Search Engine Optimization (SEO). You want to be so relevant to a search that you show up on the 1st page of search results.... ...Read more

From Reactive to Proactive Customer Experiences

A reactive customer experience is the kind that manages customer reactions instead of customer expectations and needs. It’s an outdated approach that aims to mostly put out fires. Businesses... ...Read more