episode one

born digital

How pioneering experiences are brought to life

Brand loyalty for the people: Human-centered customer retention

Brand loyalty is hurting. Due to the pandemic, shifts in how people buy and who they buy from has resulted in 75% of customers switching brand preferences. Many of these customers may be lost for good unless brands revolutionize how they think about customer loyalty and their loyalty programs. We’re bringing together the best and the brightest from Adobe and PK to bring brand loyalty to the people.

AN ORIGINAL SERIES FROM PK HOSTED BY KATIE MARTELL, IN PARTNERSHIP WITH ADOBE

As a Forrester recognized leader in loyalty, PK “optimizes human-centric loyalty strategies with hard-core technical skills,” transforming organizations’ focus on customers. PK has helped brands like Vans, NBA, Starbucks, and Disney to create a membership model as an enabler of deeper customer connection, driving loyalty as an outcome.

Fill out the form to access the entire recorded episode and discover:
  • Why human-centered design should be the starting point of any loyalty strategy
  • How omnichannel, personalized experiences are expanding customer lifetime value
  • Membership structures that enable customer touchpoints in between transactions

FILL OUT THE FORM TO ACCESS THE FULL RECORDING.



About Born Digital

In a business world awash in stale webinars, we’re reimagining engagement. The Born Digital original talk show series is pioneering new ways to connect through organic, human-centered, creative content. A PK production hosted by marketing and CX industry personality, Katie Martell, the show features experts from PK and our partner Adobe. In each episode, we’ll unpack how today’s best, pioneering digital experiences are conceived and brought to life.

born digital adobe and pk