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Born Digital Patient loyalty in healthcare
POSTED : October 14, 2021
BY : Shelsie Lawson

An original series from PK hosted by Katie Martell, in partnership with Adobe.

Healthcare organizations face stark new realities. Retailers, tech titans, and digital insurgents are looking to remake the industry. To drive loyalty and reduce customer attrition to companies like Walmart, Amazon, and Teladoc, traditional healthcare payers and providers must raise their game and make consumer engagement a strategic priority.

Join the Forrester-leading loyalty team at PK, along with Adobe and Katie Martell, as they outline a vision for how payers and providers can improve the patient experience and deepen the customer relationship through connected membership.

In this interactive session, they’ll explore:

  • Loyalty’s impact on the healthcare bottom line.
  • The leading payers and providers who are reimagining patient loyalty through a deeper sense of engagement.
  • How healthcare organizations can tap into loyalty best practices and better leverage their existing capabilities.
  • Ways connected membership enables omni-channel engagement and creates deliberate and curated journeys that deepen relationships and foster differentiated value.


October 28
11:00 am - 12:00 pm
Event Category: