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Born Digital: Brand loyalty for the people
POSTED : September 23, 2021
BY : Julie Donovan

An original series from PK hosted by Katie Martell, in partnership with Adobe.

Brand loyalty is hurting. Due to the pandemic, shifts in how people buy and who they buy from has resulted in 75% of customers switching brand preferences. Many of these customers may be lost for good unless brands revolutionize how they think about customer loyalty and their loyalty programs.

As a Forrester recognized leader in loyalty, PK “optimizes human-centric loyalty strategies with hard-core technical skills,” transforming organizations’ focus on customers. PK has helped brands like Vans, NBA, Starbucks, and Disney to create a membership model as an enabler of deeper customer connection, driving loyalty as an outcome.

Join PK, Katie Martell of Experience TV, and Adobe, for a live, interactive broadcast, as they discuss how to reengage customers in the wake of the pandemic, including:

  • Why human-centered design should be the starting point of any loyalty strategy
  • How omnichannel, personalized experiences are expanding customer lifetime value
  • Membership structures that enable customer touchpoints in between transactions


October 5
10:00 am - 11:00 am
Event Category: