Building the new era of loyalty
Turning your customers and prospects into superfans
A focused event for Loyalty Marketers in collaboration with the Australian Loyalty Association and Oracle.
For many brands, your existing loyal customers generate your profits. However, very little marketing spend today is spent on customer retention. Customer loyalty is about so much more than retention. Modern loyalty programs recognize that loyalty is a currency to promote new behaviors.
Successful omnichannel loyalty programs offer authentic customer experiences that yield stronger customer engagement and higher spend- one that can nurture genuine lasting emotional loyalty, are present – in the right moment, and can harness customer data for richer more personalized experiences.
What you will learn from this Oracle Loyalty Event?
- How brands are benefiting from rewarding for engagement by leveraging unified, data-driven
and customer-led loyalty programs
- How investing in Customer Loyalty can help drive engagement + retention – attracting new customers simply
by designing a program that rewards existing customers + appeals to new ones
PK’s Clay Walton-House is speaking at this event.