[Webinar] Loyalty tech: Creating connected membership with Salesforce and Mulesoft
With the average company running up to 91 different martech solutions, gaps in customer data can put businesses at a disadvantage. To connect experiences across a multitude of platforms and transit multiple touchpoints requires a proven approach to integration.
Join PK thought leaders in Loyalty and API as they discuss how to create rich, personalized customer experiences with advanced loyalty tech. They’ll provide insights on orchestrating Salesforce and Mulesoft to cultivate deeper and longer-lasting customer relationships through connected membership and omnichannel experiences.
You’ll leave this webinar with a better understanding of:
- How membership can help enable connected experiences
- Why you need an API strategy to complement your loyalty strategy
- Creating direct connectivity through Salesforce and Mulesoft
- How event-driven architecture directs data back into the enterprise through APIs, generating personal, timely, and rich customer experiences
About the presenters
Lonnie Estep serves as VP of Digital Experience Platforms & Loyalty at PK. He has 20+ years of experience driving business value to clients in digital transformation, marketing & sales solutions, digital e-commerce, CRM, SAP applications, Hybris, Magento, custom development, dashboards and analytics. Lonnie has led global cross-functional teams to deliver manifold implementations covering a wide spectrum of business areas, and he is a passionate change agent promoting an innovative and proactive culture.
Lou Powell brings a steadfast drive for innovation to his role as executive vice president of Solutions and Innovation at PK. At PK, he works closely with businesses to create pioneering experiences and accelerate outcomes, unlocking greater value and market leadership. He worked in advertising and digital marketing before launching his own business, Vanick Digital, which he led for 19 years before acquisition by PK. Lou is a lifelong student of technology pattern adoption and the practices of tech natives, and he brings a design-thinking approach to technology in all of his work.Tags: Loyalty, loyalty tech, mulesoft, Salesforce