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The Future of Travel Loyalty Programs: Soaring Beyond Status and Miles
POSTED : July 2, 2021

Both consumers and the travel industry are breathing a sigh of relief as travel is bouncing back. But as flights are booked and hotel occupancy increases, does that mean that traveler loyalty will go back to how it once was? The short answer is: probably not.

Over the last 18 months, airlines & hotels had to extend statuses and some have seen point liabilities increase as much as 30%. As consumers cash in on large piles of points, this moment of reckoning requires that airlines & hotels re-evaluate their strategies.

In this webinar, Salesforce is joined by loyalty experts from PK to discuss:

  • Emerging trends in travel & hospitality
  • Redefining customer loyalty in a new era of travel
  • How to drive greater profitability from travel loyalty programs

About the speaker

Clay Walton-House serves as Managing Director of Integrated Loyalty Solutions at PK. He helps Fortune 500 companies create and implement new customer engagement strategies that accelerate growth and build loyalty. His expertise lies in understanding consumer behavior and translating it into actionable customer insights. Clay has a proven track record of successful loyalty program design and optimization, helping uncover ways to build retention and loyalty strategies into a company’s broader business model. Clay’s thought leadership has appeared in Retail Customer Experience and Loyalty360.

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July 14
9:00 am - 10:00 am
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