Webinar: Building Connected Healthcare Experiences
The current health crisis has revealed the importance of aligning around stakeholders and their communication needs across channels. Yet, many health organizations still struggle to wrangle the disparate systems, content and organizational silos to target visitors with relevant and timely communications.
Join us for a webinar on how leading healthcare marketers are shifting from service line descriptions, microsites, and one-off campaigns to assemble more connected experiences with “engagement hubs.” These new consumer-centric models include: topic and audience-driven hubs such as COVID-19, women’s health, referring providers, medical devices and chronic conditions.
We’ll explore how these approaches are enabling personalized journeys built on consumer preferences and are integrating content, data & technology in new ways to create business value and increase patient loyalty.
We’ll share examples including:
- How a large integrated health system re-imagined a content hub around women’s health, connecting consumer insight into integrated cross-channel journeys.
- Why a leading medical device company created a new role for an “editor-in-chief.”
- How healthcare marketers are rethinking the role of web content management in supporting more connected and multi-channel experiences.
- Key emerging trends in personalization and content marketing that systems are leveraging to come back stronger from the crisis and increase patient and member engagement
Derek Philips, Director of Content Strategy, PK
Dave Wieneke, Healthcare Innovation Director, PK
This webinar has ended, however, if you are interested in learning more about your content readiness, complete the readiness assessment and someone will contact you to discuss your results.Tags: Connected Experiences, Healthcare, Integrated healthcare, Webinar