[Webinar] Loyalty on-demand: Digital engagement in a post-COVID world
How to increase digital engagement in a post-COVID world
Digital subscription services have seen strong growth during the pandemic as stuck at home customers find themselves willing to try to new means of entertainment and brand engagement. While many of these customers will continue to subscribe after the pandemic is over, the inevitable “leaky bucket” problem presents a challenge for subscription services—the cost of acquisition is high and often not offset by long-term subscriber retention. Leading digital services brands like Netflix and Spotify have developed strategies and capabilities to keep subscribers engaged, interested, and retained—and yet a lot of improvement remains possible. Now, in a pandemic riddled world where all consumer industries are needing to enrich digital engagement to stay relevant, what can be learned from best practices in subscription services? How can brands rethink their loyalty and retention strategies, and invest in the capabilities that will propel future growth?
Join Clay Walton-House, Managing Director of Loyalty Solutions at PK, and guest speaker, Emily Collins of Forrester, as they discuss reframing loyalty through the lens of digital engagement and subscriber retention, applying best practices to traditional and non-traditional subscription models.
You’ll leave with a better understanding of:
- What best-practice strategies and tactics translate from digital subscription to all consumer industries.
- How core capabilities in digital engagement translate to mitigating pressures from COVID-19.
- How to define loyalty in this context and improve customer relationships.
Tags: Analytics, Sales Enablement, Strategy, Webinar