Events

Webinar: Building Connected Healthcare Experiences

Join us for a webinar on how leading healthcare marketers are shifting from service line descriptions, microsites, and one-off campaigns to assemble more connected experiences with “engagement hubs.” These new consumer-centric models include: topic and audience-driven hubs such as COVID-19, women’s health, referring providers, medical devices and chronic conditions.

Webinar: Virtual Big Room Planning

Join Memo de Anda, VP of Agile Excellence at PK, for a webinar on how to conduct successful virtual agile quarterly planning sessions. You’ll walk away with a better approach to virtual cross-functional collaboration and a roadmap for how to run your next virtual Big Room Planning session.

Webinar: How to Build a Best-in-Class Loyalty Program

Between customers' ever-evolving expectations and brands adjusting to the new “normal,” marketers are faced with the challenge of navigating the best ways to respond. Agility remains essential, and taking a step back to assess your current loyalty technology and strategy is key to building a best-in-class program.

Webinar: Building relationships and closing deals with digital tools

In this 30 minute webinar, the PK Strategy team, led by Jen Winter, Head of the Technology and Software vertical, and Lisa Schlichting, Principal at PK, will showcase proven tactics for interactive digital engagements and how to delight and engage your customers throughout the sales cycle and beyond. Learn proven methods for scaling complex sales discussions and accelerate next steps with a digital ecosystem of coordinated assessments, workshops and calculators.

Webinar: PK and Microsoft on supercharging your sales analytics

Join Jared Dodson, Sales Enablement Practice Lead at PK, and Christine Bell, Senior Director of Sales Insights at Microsoft, in this 30-minute webinar as they walk through three real-world examples of how Microsoft is using analytics to supercharge their sales organization and beat the competition.