A human-centric approach to brand loyalty

As retail brands grapple with ways to combat an epidemic of customer switching, loyalty spending has intensified. To win at loyalty, retailers will need to invest those loyalty dollars wisely by designing personalized programs that hinge on powerful customer connections to differentiate their brand. 

Gain complimentary access to The Forrester Wave™: Loyalty Service Providers, Q3 2021 report and dicover the skills needed to excel, evolve and innovate, along with the trends contributing to loyalty services innovation. including emotional loyalty, data privacy, program differentiation, and brand affinity, among others.

At PK, we believe in designing and engineering to win at loyalty. Consumers today place a premium  on accessibility and autonomy, and it’s critical for retail brands to modernize and prepare their people and systems for what’s next.

Don’t take our word for it. See what Forrester has to say about our work:Forrester Wave Leader 2021

  • “PK optimizes human-centric loyalty strategies with hard-core technical skills.”
  • “PK is strongest in loyalty strategy, analytics and measurement, and technology consulting services.”
  • “Brands that are just venturing into loyalty or that need to reimagine their strategy should shortlist PK.”

Complete the form to see who how to win with loyalty. 


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