Insights

Customer experience

Ten Guiding Principles of Customer Experience

Ten guiding principles for a better customer experience

Marko Muellner

VP, Digital Experience Strategy

Modernize Experiences

Achievable digital selling strategies post-pandemic: Empower your sellers

Achievable digital selling strategies post-pandemic: Empower your sellers

Jared Dodson

Sales Enablement Practice Lead

Telecom and Media

Adobe and hyper-personalization for telecoms

Adobe and hyper-personalization for telecoms

Brian Payne

VP of Digital Experience Alliances

Innovation

API governance

Accelerating outcomes with API governance

Lou Powell

Head of API Enablement

Automate Services

Establishing an RPA center of excellence delivers ROI

Establishing an RPA center of excellence delivers ROI

Ram Sathia

VP of Intelligent Automation

Banking, Financial Services, and Insurance

Loyalty in digital banking: A generational approach

Loyalty in digital banking: A generational approach

Amish Brahmbhatt

Strategy Consultant

Innovation

Low-code platforms drive enterprise innovation

Best practices in low-code every company needs to know

Raja Roy

VP of Technology

Modernize Experiences

How evolving data privacy regulations are impacting marketers

How evolving data privacy regulations are impacting marketers

Blair Edwards

Marketing Automation Lead

Improve Customer Loyalty

What should consumer technology companies learn from traditional loyalty?

What should consumer technology companies learn from traditional loyalty?

Brooke Bors

Engagement Manager

Intelligence and Analytics

Enterprise data science is largely an engineering challenge

Enterprise data science is largely an engineering challenge

Raj Nair

VP of Intelligence and Analytics

Automate Services

Ram Sathia interview on RPA excellence

David Rosenstock

Director of Marketing

Healthcare

Clinical business intelligence drives personalized care

Clinical business intelligence delivers personalized care

K.G. Subramanian

VP of Healthcare Solutions