Loyalty & Connected Membership

We transform organizational focus, putting insights, empathy, and value delivery at the center of the customer experience.

As a leader in loyalty and connected membership, we move brands forward by evolving loyalty into an outcome and enterprise discipline. Through our innovative and human-centered approach, clients develop membership models as an enabler of deeper customer connection, a mechanism for influencing behavioral and emotional outcomes, and a platform for customer-centric innovation. 

Forrester Wave Leader 2021

“Brands that are just venturing into loyalty or that need to reimagine their strategy should shortlist PK.”

The Forrester Wave™: Loyalty Service Providers, Q3 2021

True Craftsmanship

  • Real-time customer insights

    We build innovation into your program with a suite of insight-accelerating analytics tools that gives shape to customer focus and unlocks customer satisfaction.

  • Personalization

    We help articulate your strategic vision, identify ROI tactics, and build the integrated loyalty stacks that allow you to personalize engagement.

  • Cutting-edge programs

    Design and run campaigns that leave your customers feeling appreciated, steering rewarding behavior with cutting-edge technology across in-store, mobile apps, and e-commerce.

  • Brand identity

    The emotive bonds that tie customers to the brands they love are crafted through compelling customer journeys and strategic planning that places the customer at the heart of the equation.

  • Connected membership

    Tactics, like triggered real-time communications, social insights, and omnichannel experiences, can only be achieved through integrated platforms that weave together a unifying membership experience.

  • Platform selection

    With all the options out there, let us help you save time and ensure better outcomes by leveraging our expertise to make the big decisions around technology selection.

Thought Leadership

Retail and Consumer

Loyalty leaders, episode one: State of retail

Jodi Rausch

Senior Director of Integrated Loyalty Solutions

Strategy & Design

Born Digital Brand Loyalty

Born digital, episode one: Brand loyalty for the people

Martin Mehalchin

EVP for Retail, Consumer and Loyalty Practices

Retail and Consumer

How retailers can adapt: PK and Salesforce at NRF 2021

How retailers can adapt: PK and Salesforce at NRF 2021

Martin Mehalchin

EVP for Retail, Consumer and Loyalty Practices

See More

What experience do you need engineered?

Transformation starts here.
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