Top three ways loyalty drivers have evolved and how retailers can adapt.

The way customers interact with retailers is always evolving. Many retailers have had to accelerate their path to digital transformation, with proximity and convenience no longer the sole determinants of loyalty. How can retailers best equip their loyalty strategy and programs to adapt to this evolution?

PK’s Clay Walton-House, managing director of integrated loyalty solutions, and Martin Mehalchin, managing director for retail and consumer, join Salesforce’s retail and loyalty leaders to discuss how the Loyalty Management platform can prepare retailers to best address the evolution of loyalty.


About the contributors

Clay Walton-HouseClay Walton-House serves as Managing Director of Integrated Loyalty Solutions at PK. He helps Fortune 500 companies create and implement new customer engagement strategies that accelerate growth and build loyalty. His expertise lies in understanding consumer behavior and translating it into actionable customer insights. Clay has a proven track record of successful program design and optimization, helping uncover ways to build retention and loyalty strategies into a company’s broader business model.

Martin MehalchinMartin Mehalchin is managing director for retail and consumer at PK, the experience engineering firm. He has dedicated his career to working with executives and managers to help them define their strategies and then translate those strategies into results. Among the clients Martin has worked with are Nike, Atlantic Records, Microsoft, Qualcomm, Expedia, Victoria’s Secret, Adidas and DuPont. Martin is a Board member and Chair of the Marketing Committee for the North Cascades Institute.

Fill out the form below to learn from the experts on how to create meaningful relationships with customers.